BRANDING IDENTITY AND PACKAGING

“ INTERDIMENSIONAL TRAVEL AGENCY “

During my time at ZUMIEZ, I was givin the opportunity to establish a new private label brand identity and packaging system.

My intention was to visually capture the authenticity of design principles and I set out to do this by articulating grided type formations with the modular logo usage in any case scenario. The 3 dots identifying as the X, Y, and Z axis within our design tools, symbolizing the inter-dimensional use of our decisions within the design stratosphere. 

To further develop the brands identity, i was tasked with the creation of a new label system utilyzing space, type functionality, and storytelling under the new brand lense, all while assisting in connecting with nominated suppliers to engineer usage on an eco-friendly, hemp and recycled materials label construction.