UA Inline Storytelling Narrative
Creative Direction
With my role as an Apparel Graphic Designer at UA, a pre seasonal task I am responsible for is to translate and work under my Design Directors initial overarching conceptual narratives for Inline catagories and translate them into a comprehensive visual language and toolbox system that will than be utilyzed by catagories.
This is a collection of Moodboarding / Branding / Print / Color / Graphic Art / Typography / Layout
Some of these artworks were utalyzed throught the season in original contexts and also served for my team as a moodbaording directional starting points for their own graphic developments.
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Creative Direction
With my role as an Apparel Graphic Designer at UA, a pre seasonal task I am responsible for is to translate and work under my Design Directors initial overarching conceptual narratives for Inline catagories and translate them into a comprehensive visual language and toolbox system that will than be utilyzed by catagories.
This is a collection of Moodboarding / Branding / Print / Color / Graphic Art / Typography / Layout
Some of these artworks were utalyzed throught the season in original contexts and also served for my team as a moodbaording directional starting points for their own graphic developments.
